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Independent webmaster program: free training, tools and work orders.

Guide ยท checked 7 November 2026

Add features to a small business website without plugins: we build the tool the business needs

You can add features to a small business website without plugins: when a client needs a tool the site does not have, our in-house app development team builds it and we place it on the page. Four such tools are live on our demos today: a price estimator, an open-now sign, a coffee card and a monthly-payment calculator.

For you, that means you sell the result the owner asked for, with nothing to find, install or keep updated.

Why it matters to you

What changes for you and the owner

  • Nothing to choose or install. Tell us what the business needs. If the site cannot already do it, we tell you whether we can build it and when, before anyone pays.
  • Made for that business. Each tool carries the business's own details: its jobs and prices, its hours, its shop code.
  • Almost everything is built in already. Store, booking, forms, blog, members area, phone app and SEO tools come with every site, so most clients need no extra tool at all.
The proof

Four tools live on our demos

Fernhollow's Price your job tool on a phone: tick boxes for plumbing jobs, each with a starting price
1. Price your job (plumber).
Ledgeline's open-now sign on a phone: Open now, until 3 pm today, Belfast, Maine time
2. Open now (coffee shop).
Ledgeline's coffee card on a phone: nine stamp circles, a free drink and a shop code box
3. Coffee card (coffee shop).
Wrenfield's Pay over time tool on a phone: a repair, a term and the monthly payment at an example rate
4. Pay over time (auto repair).
ToolWhat the customer doesWhat we set when we build the site
Price your jobTicks the jobs and sees a starting price at once; the list is kept for when they come backThe jobs and starting prices
Open nowSees whether the shop is open right now, in the shop's own time zoneThe opening hours and time zone
Coffee cardCollects stamps; the barista stamps it with the shop codeThe shop code and the number of stamps
Pay over timePicks a repair and a term and sees the monthly paymentThe repairs and the rates

Today we set each tool's details when we build the site; to change them later, the owner asks their webmaster. The coffee card is kept in the customer's browser on that phone.

Fair is fair

When a big add-on store fits better

  • A big app store offers far more ready-made add-ons, and a webmaster chooses what to install. Here we build what a client needs, so a tool that does not exist yet has to be built first.
  • The tools are honest about their limits. The price tool shows starting prices, not quotes; the payment tool uses example rates, and real financing comes from the shop's lender; the coffee card lives in one browser.
Questions

Questions about adding features

How do I ask for a tool for my client?

Describe it in the work order's instructions box, or ask us first. We tell you whether we can build it and when.

Can the owner change a tool's details themselves?

Not yet. We set the details when we build the site; to change them later, the owner asks their webmaster.

Does a tool work on phones?

Yes. All four screenshots above were taken at phone size on the live demos.

Who builds the tools?

Our in-house app development team.

Method and sources

Where these facts come from

More guides: all guides for webmasters, a website that installs like an app, and a website for a plumber.